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Job-role workshops to better understand internal dynamics, evangelise and define synergies for a new digital strategy
Client Ina French National Audio-Visual Institute
Project Consulting
How could we boost turnover for INA’s consulting and training offer as part of the institute’s digital transformation?
Redefine the sales cycle by capitalising on all the possibilities offered by digital to reshape the job roles involved in commercialising and repositioning INA’s training programmes.
Job-role workshops to better understand internal dynamics, evangelise and define synergies for a new digital strategy
Co-construct the user experience based on the zoning defined for the new website
Adapt the new strategy for social media
role-based workshops with all stakeholders
personas and user paths
unique templates created & tested
Virtual kick-off for Avanade – like on TV!
Livestreaming
Launch perfume packaging for Aptar’s Ritual Collection
Digital Campaign
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