Social Media Ads

Bringing together different platforms, fun formats, creative concepts and high-quality content. 

Our method

01

Objectives

  • Audit

    Reviewing your social media presence and carrying out a quick competitor benchmark will help target the strategy for your social media ads.

  • Defining KPIs

    Notoriety or sales? Set clear objectives for every campaign and monitor them with tailored KPIs. Remember to clarify the sales cycle and conversion funnel as well.

    02

    Campaign design

  • Creative concept

    How can you make your social media advertising campaign memorable and engaging? With a strong and somewhat disruptive creative concept. Don’t be afraid to stray off the beaten track.

  • Content

    Get your message across with relevant content, from videos to eBooks, webinars and podcasts. And fun formats – how about a story, carousel, slideshow or video ad?

  • Planning & deployment

    What’s the best time to publish? What about retargeting? Driven by a test & learn mindset, we monitor different social platforms and hunt out best practices to develop highly efficient social media ads.

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    03

    Choice of platforms & targets

  • Platforms

    Which social media platforms should you use for your campaign – LinkedIn? Facebook? Or what about Snapchat? Together, we’ll choose the most adapted approach for your social media ad campaign.

  • Target audience

    Each social media platform has its own audience. Are you targeting a custom or look-a-like audience? What fits your personas and media budget? Let’s find out.

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04

Campaign programming & analytics

  • Accounts

    First step? Create or check your accounts on the chosen social media platforms.

  • Set up

    Now it’s time to integrate all your campaign parameters including targeting, content and scheduling.

  • Tracking & reports

    Before kick-off, we’ll make sure your tracking system is tip-top and aligned with your KPIs. And then monitor your social media advertising campaign with regular reports and dynamic dashboards.

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