Identify and capitalise on receptive audiences to optimise the ROI of your campaigns.
01
Diving into the unique features of your company, activity and market will help identify existing and potential audiences.
Using the tracking tools and KPI implemented on your website, you can get all the data you need to create audience groups.
Now, it’s time to set out your different audiences and selection criteria in a dedicated document.
02
Use these audience characteristics to establish the most appropriate retargeting approach.
By targeting audiences that have already shown interest in your products or services, we can optimise your performance.
And, to grow “interested” audiences, why not target internet users with a similar profile?
All set. We’ll add your retargeting and look-alike audiences to the platforms chosen for your digital campaign.
