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Two white books and various articles for each target audience
Client Aptar Leading cosmetics and pharmaceutical packaging company
Project Digital Campaign
How could we make Aptar’s new SkinProtect tube packaging appealing to different target audiences? Designed for large cosmetics groups, the product needed to appeal to marketing and R&D departments.
Address two target audiences and collect leads in a domain where the decision-making processes are often long.
Two white books and various articles for each target audience
Nurturing emails to maintain the database and introduce the product
LinkedIn sponsoring to promote the Aptar SkinProtect landing page & eBooks
impressions on LinkedIn over 4 months
eBooks downloads by sector giants like LVMH, L’Oréal and Unilever
highly qualified leads
Virtual kick-off for Avanade – like on TV!
Livestreaming
Launch perfume packaging for Aptar’s Ritual Collection
Digital Campaign
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